Revenue Operating Systems for the Creator Economy

We believe in treating revenue generation in the creator economy as a science enhanced by artful execution.

Kat and Jeff crafted a GTM framework that in just six months shortened our average sales cycle over 25% and more than doubled our win rates.

President

Creator Economy

Meet the team

Co-founder

Jeff Olson

With 18+ years in talent and creator management, Jeff has led nine-figure revenue teams with integrity. At Jellysmack, he launched and grew the Creator Program into a scalable revenue engine.

Now, Jeff focuses on helping startups and high-growth companies achieve momentum via artful sales strategies and tactical sales plays unique to the Creator Economy, all supported by metrics and data informed sales motions.

Co-founder

Katerina Ostrovsky

A Revenue Operations leader specializing in data-driven GTM strategies and AI applications for growth in technology and creator sectors. As Head of Global Revenue Operations at Jellysmack, she integrated analytics, business intelligence, and sales management to boost revenue and sales efficiency.

Katerina excels in applying revenue infrastructure and emerging technologies to transform businesses and build data-informed GTM processes.

Marketing Strategist & Advisor

Melinda Babin

A natural problem solver and teacher with a passion for brand experience, Melinda has dedicated over two decades to transforming marketing landscapes. Melinda's expertise spans tech firms, global corporations, and a PR agency focused on emerging tech. She excels in branding, positioning, market research, modeling, analytics, and crafting data-driven go-to-market strategies.

Executives value Melinda for her ability to blend strategic vision with practical execution, driving brand visibility and revenue growth.

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